Survey for Attitude, Knowledge, and Barriers towards Value-Adding Business

Have you thought about producing your own value-added products (value-added: further process fresh produce to increase its value)? What’s the challenges for you to start or scale up your own value-adding business?

We would like to invite you to participate in the study “Attitude, Knowledge, and Barriers towards Value-Adding Business among Indiana Fruit and Vegetable Growers”. We are interested in learning about your perspective and experiences. Your feedback will be very valuable for us to develop better food safety curriculum for value-adding business that address your challenges. All the responses will be kept confidential.

We have two projects that you can participate in:

  • Online Survey: this survey mainly focuses on understanding your attitude and experience on value-adding production, and your barriers to building value-adding process. You can participate in this project if you are Fruit and/or Vegetable Grower. You do not need to have a value-adding business!

Please help us by completing this survey:

If you enter your e-mail address in the last survey question, you will have a chance to receive $35 monetary reward. The winner will be notified via e-mail.

  • Focus group: this will be a one-time 2-hour session that you will share your thought and/or experience on value-adding business with a small group of farmers. You can participate in this project if you are Fruit and/or Vegetable Grower. But you do not need to have a value-adding business to participate in the focus group. We will assign you to the focus group based on your background information.

All the participants will receive $100 monetary incentives as a token of thank you! The location of focus group will be determined based on the preferred location of each participant.

You can participate in one or both two projects. Here is the link that you can sign up for the focus group:

If you have any questions, please feel free to contact me at or (317) 970-6827

Thank you for your time!


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