Small and medium-sized vegetable farms face unique challenges balancing profitability with sustainable production practices and food safety requirements. To better understand how these farmers navigate complex decision-making processes, the Soil to Market Team—comprising Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf—conducted a comprehensive survey of 500 small and medium-sized farmers across the…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
Consumers
Americans are eating more greens, and salad mixes (i.e., spring mix, salad kits, packaged salad) are among the top drivers of this increased consumption. Salad mixes include different varieties of lettuce, spinach, cabbage, arugula, and other leafy greens. Salad mixes have gained popularity as a modern alternative to traditional vegetables, primarily due to their nutritional…Read more about The US Market for Salad Mixes[Read More]