The average American eats almost 9 pounds of cantaloupe and 2 pounds of honeydew each year (Agricultural Marketing Resource Center, 2018). An increased melon consumption is mainly explained by consumer awareness of melon health benefits, year-round availability, creative marketing strategies, and improved cultivars. To address these economic opportunities, retailers, growers, and other industry stakeholders should[Read More…]
Ariana Torres
A list of articles and publications are available at the Purdue Horticulture Business website. Articles range from weekly reports about prices of fruits and vegetables sold at farmers markets, the economic feasibility of plant growth regulators, the importance of relationships in the organic certified markets, and how to strategize your social media marketing. To access[Read More…]
A research team at Purdue University invites you to participate in a survey of specialty crops growers to better understand your production and marketing challenges. This survey will help us identify future production and marketing research to help support growers like you. The survey takes approx. 10-15 minutes. Take the survey: http://bit.ly/purduesurvey Your responses are[Read More…]
Today, seven out of 10 Americans use social media to share information, find entertainment, and engage with businesses (Pew Research Center, 2017). Social media have become an important information source for Millennials; yet, Baby Boomers and Generation Xers are significantly increasing their use of Facebook and other social media platforms. Among social media platforms, Facebook[Read More…]
Farmers markets are a centerpiece of local food systems. These markets connect farmers with consumers and provide important economic benefits. While Indiana farmers can take advantage of the opportunities from selling directly to consumers, they face a dearth of information regarding pricing and marketing strategies. Information about pricing and product quality requirements are generally available[Read More…]
In the past season, we tested performances of eight specialty melons grown under high tunnel, greenhouse, hydroponic, and conventional field systems. The melon varieties we have tested in our trials include Lilliput, Inspire, Sugar Cube, French Orange, Tasty Bites, Escorial, Savor, and Artemis. Many of these melon varieties are Charentais (Cucumis melo var. cantalupensis). A[Read More…]
Financial tools can help farmers improve farm’s performance and assure profitability. Enterprise budgets, financial statements, and sensitivity analyses are examples of financial tools that assist farmers on their decision-making. Enterprise budgets are a reliable tool that help keep track of revenues and expenditures associated with a specific crop. Farmers using these budgets can estimate the[Read More…]
This publication is the second part of a series of publications that aim to help farmers selling at farmers markets and other local markets. Below we offer information on price determination and pricing strategies for farmers markets. The importance of understanding pricing information Pricing is probably the single most important driver of farm profitability and[Read More…]
Farmers markets continue to grow in number and locations. According to the United States Department of Agriculture-Agricultural Marketing Service (USDA-AMS), there are currently 8,702 farmers markets in the United States, an increase of almost 400 percent since 1994 (USDA-AMS, 2017). The USDA-AMS directory of farmers markets reported 191 farmers markets in Indiana by August 2017:[Read More…]
The latest Census of Agriculture reported that 244,974 U.S. farmers utilized more than 14 million acres to grow specialty crops in 2012. In Indiana 2,935 farmers grew specialty crops on 63,252 acres. Indiana’s specialty crop industry includes operations that grow fruit and vegetable, tree nut, dried fruit, horticulture, floriculture, and nursery crops. Specialty crops include[Read More…]