Millennials and Gen Z are predicted to shape emerging food trends in America. Millennials, the largest living generation, are spending more food dollars in restaurants and convenient meal prepping than previous generations. Millennials are usually described as progressive, open to trying new foods, and willing to value sustainable food attributes. Gen Z, those born between…Read more about For Young Consumers, Farm-to-Fork Is Not Organic[Read More]
Consumer info
The average American eats almost 9 pounds of cantaloupe and 2 pounds of honeydew each year (Agricultural Marketing Resource Center, 2018). An increased melon consumption is mainly explained by consumer awareness of melon health benefits, year-round availability, creative marketing strategies, and improved cultivars. To address these economic opportunities, retailers, growers, and other industry stakeholders should…Read more about The Three Types of Melon Consumers[Read More]