Small and medium-sized vegetable farms face unique challenges balancing profitability with sustainable production practices and food safety requirements. To better understand how these farmers navigate complex decision-making processes, the Soil to Market Team—comprising Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf—conducted a comprehensive survey of 500 small and medium-sized farmers across the…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
Soil to Market
Small and medium-sized vegetable farms face unique challenges balancing profitability with sustainable production practices and food safety requirements. To better understand how these farmers navigate complex decision-making processes, the Soil to Market Team—comprising Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf—conducted a comprehensive survey of 500 small and medium-sized farmers across the…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
The survey examined how farmers integrate decisions across three critical areas: farm business planning, production management, and food safety practices. Participants were asked detailed questions about their operational decisions, the timing of various planning activities, and the people involved in farm decision-making processes. The research team sought to understand what decisions farmers make and when…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
Small and medium-sized vegetable farms face unique challenges balancing profitability with sustainable production practices and food safety requirements. To better understand how these farmers navigate complex decision-making processes, the Soil to Market Team—comprising Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf—conducted a comprehensive survey of 500 small and medium-sized farmers across the…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
Small and medium-sized vegetable farms face unique challenges balancing profitability with sustainable production practices and food safety requirements. To better understand how these farmers navigate complex decision-making processes, the Soil to Market Team—comprising Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf—conducted a comprehensive survey of 500 small and medium-sized farmers across the…Read more about Understanding Farm Decision-Making: Insights from the 2024-2025 Producer Survey[Read More]
In a producer survey done in 2024-2025 by the Soil to Market Team (Maria Marshall, Renee Wiatt, Petrus Langenhoven, Betty Feng, and Nathan Shoaf), small and medium farms were asked questions related to decisions, operations, and people on the farm. Some of those questions inquire about their interactions with and considerations of customers. From interacting…Read more about Small and Medium Farms: Does Focusing on and Communicating with Customers Pay Off?[Read More]