The average American eats almost 9 pounds of cantaloupe and 2 pounds of honeydew each year (Agricultural Marketing Resource Center, 2018). An increased melon consumption is mainly explained by consumer awareness of melon health benefits, year-round availability, creative marketing strategies, and improved cultivars. To address these economic opportunities, retailers, growers, and other industry stakeholders should…Read more about The Three Types of Melon Consumers[Read More]