The growth of local food movements offers small farmers economic opportunities to access attractive, high-value markets for sustainably and locally grown leafy greens. Still, farmers face a myriad of decisions regarding what markets to sell into and which technologies to invest in. Access to costs and financial information can hinder farmers’ ability to set the[Read More…]
Ariana Torres
Most Americans use social media to share information, find entertainment, and engage with businesses, which has made social media an important information source for all generations. Figure 1 shows findings from the Pew Research Center on the use of social media platforms, with Gen Z and Millennials more inclined to use Instagram, Snapchat, and TikTok,[Read More…]
Americans are eating more greens, and salad mixes (i.e., spring mix, salad kits, packaged salad) are among the top drivers of this increased consumption. Salad mixes include different varieties of lettuce, spinach, cabbage, arugula, and other leafy greens. Salad mixes have gained popularity as a modern alternative to traditional vegetables, primarily due to their nutritional[Read More…]
Millennials and Gen Z are predicted to shape emerging food trends in America. Millennials, the largest living generation, are spending more food dollars in restaurants and convenient meal prepping than previous generations. Millennials are usually described as progressive, open to trying new foods, and willing to value sustainable food attributes. Gen Z, those born between[Read More…]
Millennials and Gen Z are predicted to shape emerging food trends in America. Millennials – the largest living generation – are spending more food dollars in restaurants and convenient meal prepping than previous generations. Millennials are usually described as progressive, open to trying new foods, and willing to value sustainable food attributes. Gen Z –[Read More…]
The average American eats almost 9 pounds of cantaloupe and 2 pounds of honeydew each year (Agricultural Marketing Resource Center, 2018). An increased melon consumption is mainly explained by consumer awareness of melon health benefits, year-round availability, creative marketing strategies, and improved cultivars. To address these economic opportunities, retailers, growers, and other industry stakeholders should[Read More…]
A list of articles and publications are available at the Purdue Horticulture Business website. Articles range from weekly reports about prices of fruits and vegetables sold at farmers markets, the economic feasibility of plant growth regulators, the importance of relationships in the organic certified markets, and how to strategize your social media marketing. To access[Read More…]
A research team at Purdue University invites you to participate in a survey of specialty crops growers to better understand your production and marketing challenges. This survey will help us identify future production and marketing research to help support growers like you. The survey takes approx. 10-15 minutes. Take the survey: http://bit.ly/purduesurvey Your responses are[Read More…]
Today, seven out of 10 Americans use social media to share information, find entertainment, and engage with businesses (Pew Research Center, 2017). Social media have become an important information source for Millennials; yet, Baby Boomers and Generation Xers are significantly increasing their use of Facebook and other social media platforms. Among social media platforms, Facebook[Read More…]
Farmers markets are a centerpiece of local food systems. These markets connect farmers with consumers and provide important economic benefits. While Indiana farmers can take advantage of the opportunities from selling directly to consumers, they face a dearth of information regarding pricing and marketing strategies. Information about pricing and product quality requirements are generally available[Read More…]